The internet is a valued platform the world over. Many activities of human beings are being undertaken online in recent times. There are those who use it for advertisement. There are those who build brands using online presence. Then there are others who use the internet as a platform to build brand names that are actually personal names. Creating of a brand from your own name starts with creating an online profile.
Creating an identity for your name online is not difficult. Management of the profile is however not as easy. The reason is that search engines generally reveal everything about your if a name is searched. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This is where the problem arises. You want to hide some parts of your life online. How do you ensure that this happens?
Search engine optimization is important when it comes to online identity management. The advantage of using search engines is that you are in control of determining what appears. This can enable you to dictate what appears if your name is searched. Business persons use SEO to create a competitive edge over their competitors. This happens if other people are offering similar products online.
A good example of situations that can arise when online identity management is not well handled is the case of Michael Bullard Jr. This gentleman happened to have a court case which caused serious legal litigations. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. This includes the images taken when he was in custody.
There is definitely an identity issue in Michael Bullard situation. Is it possible for him to control what appears on search engines? Can he control what details appear? There is a solution to this. You can simply optimize what appears under your name on any of the popular search engines. By optimizing, you are actually prioritizing certain aspects associated with your name to appear first when your name is searched.
The internet has become a very huge platform hence there is need to establish what appears when your name is searched. After that, online identity management will come in handy in ensuring that what you want portrayed about yourself is what people see when they search your name. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.